Nilla Wafers vs Vanilla Wafers

From looking at these boxes, I imagine the package designer for Stauffer’s is a disgruntled former Nabisco worker who vowed his revenge by fooling pre-occupied shoppers into grabbing Vanilla instead of Nilla wafers.  “Not creative enough, huh?  I’ll show them!”    Just a thought : )
It’s been at least 20 years since I’ve had a Nilla wafer and never had a knock off, but when I saw the Vanilla wafers at Job Lot, I couldn’t resist leaving them on the shelf.  This evaluation involved myself and Ethan and then I brought them into work where people wrote thier feedback on a piece of paper. 

Nilla Wafer:
We noted the pleasant vanilla aroma right from opening the bag.  These have a soft crunch and a couple of co-workers noted that these ”melt in the mouth”.  These were a little too delicate for dunking but I liked to take a bite and drink some milk and let it dissolve that way.  One co-worker described these as “too soft”.  It seemed everyone agreed that these had very good vanilla flavor which Ethan said was “very inoffensive” (?)   Another comment from work was “You think of Nilla when you think of wafers!”

Vanilla Wafer:
These had a much rougher texture. They felt dryer just by touching them and had a very loud crunch when bitten into and it crumbled into hard pieces.  This cookie did not absorb milk well at all.  The vanilla flavor was too strong and artificial.  Ethan described these wafers as the bottom of a soft serve cone with vanilla ice cream in the grid at the bottom, which is good but does not work as a cookie. 
Some comments from co-workers were that these were stale tasting (although the date on the box said it was good for another 6 months) too hard, too crunchy, too rough.  The same person who wrote the Nilla Wafers were “too soft” wrote that these were “crunchy and good”.

Wrap up:
Nilla Wafers were the clear winner.  It won people over with it’s subtle texture and mild flavor.  The Stauffer’s version was too rough and dry with a poor quality vanilla flavor so it just didn’t have a lot going for it.  Although they did have one fan at work.
I’ve scanned the feedback sheet because I know I left some comments out, but if interested you can read for yourself by clicking here.

Nilla or Vanilla?

View Results

Loading ... Loading ...

Please leave a comment

  1. Justin Says:

    I’d worry about IP infringement for “Vanilla Wafers” in both name and design. Although Nilla Wafers have been around maybe they’re fair use at this point… Now I’ve got a craving to try them again.

  2. Maggie Says:

    I wonder if baking with the (I’m assuming) cheaper brand would make a difference? Sometimes you can get away with different texture and even lesser quality flavor when baking in dishes with other items in them. I might do a compare of that myself. It would be interesting to know. Especially if you could get away with saving money.

  3. Jon Says:

    Nilla Wafers
    Nuf said

  4. Heather Says:

    Nilla Wafers are pretty good, but I like the rainbow colored Keebler ones a little better. I think it’s more based on nostalgia than taste though. I remember eating them at my grandparents house when I was a kid. We always had Nilla Wafers at home though. I know the box says “simple goodness,” but I think that perhaps Nilla Wafers are a bit too simple. I always thought they were kind of boring on their own. I only ate them with a jar of peanut butter in hand, ready for dipping. (If you haven’t tried it, you’re missing out. It’s the perfect combination!)

  5. Dave Says:

    Nilla Wafers completely rule the vanilla cookie universe.

    That said, I kind of like cheapass “vanilla wafer” cookies because of their crunchiness (a trait I greatly admire in cookies.) The cheap crunchy ones also make a good “crust” for banana cream pie, too, because they don’t soften up too much when the banana pudding gets poured out on top.

  6. Christy Says:

    I thought the feedback sheet was a good idea. I liked seeing people’s thought. If you do another feedback sheet for other products, please scan it, too! :)

  7. peter Says:

    the trader joe nilla wafers take it to another level. strong flavor of vanilla, better crunch.

Leave a Comment