I wasn’t able to find any information on this, but I believe Ruffles was the first chip with ridges. I always have a soft spot in my heart for Ruffles, not because they taste better than other chips but I will never forget Halloween of 1985 when one house was giving out full-size bags of Ruffles AND they let us pick the flavor we wanted(I chose Sour Cream and Onion). I still get a little shiver of excitement just thinking about what a treat that was.
Wise has a version of ridged chips called Ridgies which I’ve never had but felt they just scream “second rate”.
Ruffles have a nice, light texture and a good amount of salt. These were strong enough to confidently scoop up dip. They were kind of greasy but then again it IS a potato chip. One thing we noticed was they kind of didn’t taste like anything. If someone told me these were made of paper, I might believe it.
Ethan detected some mystery flavor that he could not put his finger on but he liked it. I tried to figure it out but just didn’t taste anything unusual so I’m not sure what it was.
Ridgies were more browned and had a good solid crunch. They were a little thicker in texture, Ethan felt they were a little too hard. These were less salty than Ruffles but had much more potato flavor, which to me made a huge difference. I found myself enjoying these more because of that but Ethan wasn’t too impressed.
Split decision. Ethan preferred the texture, saltiness and “mystery flavor” of Ruffles but I was a fan of the strong potato flavor of Ridgies and liked their hearty texture. I will agree with Jon that the evil eye logo is a little unsettling because it looks angry, although it does fit with the challenge “Dare to dip”.